Sneha Bagrecha
Founder, IndieGood - Handicrafts For Pets
Design Journey
Hi I’m Sneha - a Craft Enthusiast and a Sustainable Product Designer from Ahmedabad India.I run a team of Creative Enthusiasts offering design services and manufacturing solutions for Lifestyle Collectives for 11 years now. We love exploring new materials to build innovative products for Humans and Pets.Our production is done through rural/urban artisans and 250+ women self-help groups in India.Find more about our work on - www.indiegood.comIn the span of 11 years, I have traveled within India, Middle East, UK and Europe for pop-ups, meetings, and collaborations. We export internationally to 4+ countries now and PAN India.
Design Labels
About IndieGood for Pets -
IndieGood is a homegrown design brand building a range of handcrafted lifestyle products for Pets. We celebrate Indian craftsmanship and share stories through our design.Our vision is to build an ecosystem where we support artisanal crafts from Rural India (PEOPLE) and make Eco friendly (PLANET) and sustainable products for the PETS.Our journey of working with indigenous artisans is what we love to do and we aim to do more. We wish and hope to uplift, encourage and be a positive light in the industry.We began our journey to make handcrafted artisanal accessories for Pets when we realised the market is flooded with plastic and nylon-based accessories that give them rashes or choosing the wrong product and using poly-fill can also choke and bring discomfort to the pets.
Find out more on Instagram - @indiegood.**Take a look at our products on - **
Market Presence
We have showcased our products at Interzoo 2024 in Germany, Pet World Arabia UAE, Canadian Markets and now have a presence now in the UK, Canada & UAE.
Awards and Recognitions
1. Invited by IIM Shillong to be on the on-campus judge panelists for PGP Students’ sustainable startup ideas.
2. Represented India at the Grow Green Business Bootcamp - an initiative for startups by the UN between India, Nepal & Bhutan at the Embassy of Canada.
3. The Craft business journey has been published in the book Eves Against The Odds - 25 Inspiring Women Entrepreneurs Stories - Volume II.
4. Won the Innovative Business Award facilitated by Google and She the People Tv.
5. Recognised by YourStory as one of the Top Challenger D2C brands in the Country.
6. Invited by Universidad de Guadalajara a Mexican University to address the students for a Guest lecture on Design Entrepreneurship.
7. I teach Design Entrepreneurship to students from NID, NIFT, Nirma, UID and many other design colleges of India.I love being a part of the entrepreneurial ecosystem in India and will continue my work with immense enthusiasm and passion to achieve and see through our goals of sustainability and finest craftsmanship from India.
